The Worth of Using Art For Successful Manufacturing

Achieving Large Goals Requires Achieving Small Goals First

The cost of starting a business varies, but for most manufacturing, the cost is far more than one person typically can afford. The question arises: How can I get this enormous enterprise off the ground without the capital resources available?

Vision is the fuel.

Whether getting friends together for a party or connecting with potential investors, one’s time is the most valuable asset owned and all at their core know this fact. Through our vision of what can be we drive forward and advertise this to others that may benefit from our proposal, somehow. We are transferring our vision of their future–to them. If successful, they then climb on board and come over to our house party or invest their hard-earned fortune.

Start simple.

One of the greatest drives for success is a sense of prior success. Like a piano, the pursuit of success can be very challenging. Starting with simple songs and perfecting them leads us to wish for higher musical mountains to climb. The same is true with manufacturing. Choosing something financially small is often the greatest tool in the process of building something big.

The correlation of time and quality.

“I’m no artist.” How often that phrase has been used. One wonders how often those who say this actually put effort into the creation of artwork as they do their day job. What would happen if that same person put the same amount of time into their  artwork as they do at their primary job? Those who achieve in one area of life often achieve in other areas. The drive for achieving, for these souls, is larger than the hole in their finances. People with drive find a way to make the impossible, possible. In every case of success time was spent without concern for running out–spent like there is no tomorrow.

Always strive for perfection.

Imagine taking this advice: grab a canvas, brush and paint, and paint a small scene. Put a lot of time into it. Examine it and keep what’s good while painting over what is bad. Repeat the process until there is nothing more to fix. Then start a more complex painting. This is the basis for all manufacturing. That’s right–painting IS manufacturing and as a industry of manufacturing, painting is near-to-the-least expensive. What have you to lose?

Visions are built on confidence.

Confidence is built on improving failures. Starting small, fixing issues and choosing greater challenges is the cornerstone of building manufacturing success. Think of painting imagery when laying out your vision of success in business and perhaps, along with confidence, you will acquire a tool to communicate your vision to investors –drawing your idea in a dynamic layout.

Remember–always think big.–and know you can make it happen!

Nothing of value is without cost. Having a true assessment of the time to finish a project is a difficult skill to obtain. It requires practice. This means one needs many projects seen through to completion to sense what role time plays. Here again, the creation of artwork is a fabulous tool to practice time management in an arena where financial costs are at their lowest. Thinking big is a joy in life. Getting to where we create big simply requires baby steps along the way. Painting can be that baby step that gives you confidence the impossible is possible and the best part is–no one did it but you. Now that’s a recipe for confidence!

New Book Coming Out!

Wonderful Book On Autism Illustrated by Illustration Rep

Brings to light the challenges of being different. is fortunate to be involved in illustrating this children’s book whose theme is autism. In the story, the main character–Baylor, is trying to cope with her school classmates. Her ability to write songs and play the piano in the end brings new friendships and improves the view of all the children. More than 13 full-color images are being illustrated by illustration and the book is due out February, 2020.

Why the ‘Hot’ Job Market Doesn’t Seem So Hot

Tell me if this is you: You study hard and acquire bachelor’s or master’s degrees; your resume is stellar and your skills match requirements of a firm’s job posting; you apply online for this job and—nothing happens; this scenario is repeated 50+ times in your job search. Furthermore, you know this never happened to you before online applying.

What’s Wrong Here?

According to the Bureau of Labor Statistics, in April, 2019 the U.S. unemployment rate was 3.6%. Sounds low, right? For statistics to have worth, they must compare like-entities. The CEO of FirstEnergy of Akron, Ohio—a major national energy provider, was compensated$9,858,109 for fiscal, 2018, according to That’s $4,739.47/hr., based on a forty-hour work week. Food preparation/serving workers, on-the-other-hand, brought in a mean wage of $21,230 in 2018, or $10.21/hr., according to Both are employed and in that sense, are equal, according to the bureau. The Bureau of Labor Statistics was founded in June, 1884. Since then, no effort has been made to clarify the statistics gathered in relation to earnings regarding the national unemployment rate. To the bureau, the national unemployment rate is independent of job earnings–period. In short, what is sold as a ‘hot’ market is totally relevant to the particular job/location and you won’t get this from the official, national unemployment rate.

Turning Your Career Around

The national unemployment rate is most important for politicians seeking reelection or trying to become elected. Those seeking reelection stress the statistic when it is low; those seeking to oust the elected stress the statistic when it is high, but for the worker, the rate is irrelevant because it does not bear any direct relation to their specific issues. The national unemployment rate compares apples to oranges as indicted in the earlier example. Knowing the facts regarding job searching is fundamental to job-search success. To do this one must divorce themselves from the national unemployment rate and be more concerned with the immediate environment where they live or seek to live and that varies greatly.

Dealing with Online Job Applications

The vast majority of jobs online are not active jobs; they are ‘fishing lures’ dropped in the employment waters by companies wishing to be ready should one of their own get up and leave and/or often the job has already been filled and the job posting is left online in case the new-hire doesn’t work out. That’s right—you often apply for job openings long-ago filled or aren’t even open.

A job seeker must value their time by recognizing this fact and studying the trends online; specifically, an applicant should note details such as: date the job was initially posted. You time is your most valuable asset—apply only to openings 1 week or less in length to cut your time lost and be regular in your search. If you schedule your screening time and keep to jobs posted the past week, you’ll greatly reduce the redundant viewing of old posts and therefore be respecting your valuable time. Often, to apply takes 30-45 minutes. This is fine if the job is immediate and real, but an old posting is near always one ignored by the firm posting it for reasons previously mentioned.

Know Why Employers Use Online

Remember, corporate positions today normally have you upload your CV and then demand you type it all in again. This trick is for their AI software that needs exacting data for parameters used by HR when cutting down the volume of incoming resumes—like a lumberjack cutting down acres of trees, often by the hundreds—or thousands. In this employment mess, your resume you spent 45 minutes applying for in today’s world is more often-than-not never seen by any human–and never will be. Again, remember—if you find a job posting that make you type in all of your resume information it’s near-guaranteed a computer is lurking in the cyber-dark, waiting to hack-and-slash its way through the endless fields of resumes blooming on their site like fungus to them.

Time Management is the Key

In the end, be careful of your time management; be wary of job postings beyond a week and pace yourself per day when applying. Find a job search site or two that matches your needs if you search online. Going beyond two search engines is often little more than redundant information consuming your time and patience. If applying at a corporate web site, know their job post is free to them and time is alwayson their side. Know this as well—jobs are often filled not with strangers found online, but by recommendations. That’s right—when you apply online, you are typically applying at the least favorite place of all the hiring company’s choices. To a company, the uncertainty of hiring online is little more than taking bad medicine and among the few advantages of online to HR is the ability to categorize, screen and delete incoming resumes—without ever knowing they exist.


For the job seeker, the job market is never ‘hot’ and the unemployment rate is always high—for the employer the unemployment rate is always low. There are exceptions, but in most cases, it’s an employer’s market, not an employee’s market, for the simple fact that the employer alwaysmakes the final decision and the least-favorite place of all for an employer to hire from is online. Knowing these facts will serve the job seeker well.


Read more related present and future career articles at







Hachai Publishing New Book

Fall Release of Exciting New Book from Hachai is honored to have created the imagery for the soon-to-be -released book from Hachai Publishing out of Brooklyn, NY. It’s an exciting adventure in the days of ancient Jerusalem when the Greeks ruled the land. Twelve images were created depicting the struggles and bravery of a Jewish culture and several children.

How Cell Phones Have Changed Our Morality

Yesteryear–the phone rang and we ran to answer it. 

Today–the phone rings in our pocket or hand and we don’t answer it.

Welcome to the new world

A shift in moral obligation has taken place today. The scenario described above illustrates the transfer from an obligation for us to greet someone to an obligation for that someone to understand why they aren’t greeted. This transfer of obligation is a massive shift in our world culture’s collective moral compass and has broad implications across the vast spectrum of communication.   

The Communication War

One consequence of this shift in moral obligation is the transformation of the employment arena. Job seekers and job givers know this fact all-too-well. Whereas once a company posted a job needed to be filled and read all incoming resumes, the vast majority of jobs posted today are not actively seeking placement. Historically, posting a job in the newspaper was expensive–the employer was charged at a rate-per-letterform or line-inch/column. When the job was posted–it was real. Today, with posting on corporate web sites and .com advertising, the rate to advertise a job has plummeted to as little as free. Employers use this low-cost opportunity to ‘fish’ for possible future employees for a simple reason: Because they can.

We Pay a Price for Free

What’s the result of low-cost communication through today’s digital advertising? An avalanche of job seekers flooding corporate communication channels answering an avalanche of so-called ‘current openings’ that employers often post near-permanently. There’s an ironic twist to this desire for low-cost employment: Historically an employer sought a candidate through newspaper advertising that hit one or two zip codes; they received–maybe twelve applicants; they read all twelve resume-cover letters and choose six to interview. Today an employer seeks a candidate through the World-Wide-Web and receives hundreds of candidates–most well-outside the zip code and state–using algorithms and digital parameters to narrow down what they view to twelve within their zip code and interview six candidates.

What’s Our Future In Employment?

At the core of the problem is our acceptance of this moral shift in our world culture. This global shift is very difficult to change and we have been working on it for 10+ years at a feverish pace with a new communications infrastructure that is not going away. We see this shift in morality elsewhere: Written communication–from birthday cards, thank-you notes and more are now a Facebook click–or simply ignored. Where once new neighbors were greeted with some food gift and the neighbor reciprocated with food gift in the original container, today gifts are rarely given and if they are they won’t typically be reciprocated. Visits have been replaced by phone calls; phone calls have been replaced by texting; texting has been replaced by–silence. We communicated once at a desk; today with smart phones that ‘desk’ is more often the toilet; the traffic jam; the exercise machine; the fast food line…

It’s Hard to Sell to Someone on a Toilet

Without knowing the road ahead one will eventually crash. It’s imperative to know the communication climate in one’s time period to weave the communication efforts into a successful result. Yes, the employer may well be reading your resume on a toilet, but at least they are reading it. You should congratulate yourself for getting past the spam filters, the algorithms, the AI Skype and more.

Choose Wisely and Excel

The communication war is certainly going to become more aggressive with time. The cost to market one’s self has plummeted in the arena of professional advertising services, but the cost  in terms of time has sky-rocketed. Time-management is therefore the key in this world for both today and tomorrow. Measuring the value of each media available will be the difference between a successful effort and failure. Just because the world says you should be in this-or-that social media doesn’t mean it’s necessarily true for your pursuit–in short–research the media before your waste your time and when you use it–go all the way.

Have a limit to which media your focus will be on

In most industries today it is an employer’s market. Perfection is demanded. Those candidates who are half-in and half-out with their understanding of the social media they participate in will be seen as ‘not-ready-for-prime-time’ and will struggle.

In the end, those in the job market who avoid the abyss of shifting moral obligation in communication to those who reach out to them–and value their time as well–will find success–be they employer or candidate. 


Gobs of new images have arrived!

Left Side 1 adjusted

Sample of Left and Right Side

Ogelby Swans

Variety is the trademark of artist Michael McFarland

There are many new images added to the web site recently. As always, they show the remarkable versatility of artist Michael McFarland, who sees the role of an artist as an explorer. Variety is the key to his success as he firmly believes that variety keeps him fresh, artistically. Enjoy viewing his work with its great variety at —  today!

Countless Illustration Styles!

A Civil War Mother detail

BBugsley Explore

Aultman Mailer Aim0001

Variety makes a true artist.

It’s true. An artist EXPLORES. Doing the same thing—that’s monkey work to me. Formula work. If an artist doesn’t explore, they’re not an artist–period. When choosing and illustrator, remember, variety shows the guy thinks. So celebrate variety–it’s what art is all about!